Get to Know Curl.Wink.Blush

Meet Zulmarie from Curl.Wink.Blush: The Natural Beauty Expert in the Wedding Industry

When it comes to wedding hair and makeup, Zulmarie and her team at Curl.Wink.Blush have set a high standard in the Jacksonville area. This mobile hair and makeup service specializes in enhancing natural beauty and creating effortless, timeless looks for brides and their wedding parties. Recently, we had the pleasure of speaking with Zulmarie to learn more about her journey in the wedding industry and what inspires her to make brides feel their absolute best on their special day.

1. About Curl.Wink.Blush: The Go-To for Natural Beauty

One of the most common questions Zulmarie gets from brides and grooms is about her business model. Curl.Wink.Blush is all about convenience and customization. As a mobile service, the team comes to the bride’s home, hotel, or venue for both trials and the wedding day. Offering airbrush and traditional makeup, they are best known for working with brides who wear little to no makeup in their everyday lives, yet want to feel beautiful and confident on their big day.

Zulmarie’s approach to beauty is simple yet elegant: creating looks that reflect each bride’s natural beauty without overwhelming her with heavy products or trends. The pricing model is straightforward—there are no hidden fees for add-ons like false lashes or hair extensions, ensuring that clients feel comfortable and confident with their booking.

Check out more about their services and pricing on their social media.

2. From Spas to Brides: What Inspired Her

With 15 years of experience as a licensed cosmetologist, Zulmarie initially started Curl.Wink.Blush as a side hustle while working in spas. Her original goal was to make some extra money and have a creative outlet, but as time went on, she realized how much she loved working with brides. In 2022, she took the leap to go full-time and has since built a clientele that truly appreciates her artistic style and natural approach to beauty.

3. Memorable Moments and a Strong Support System

One of the most remarkable aspects of Zulmarie’s journey has been the community she has found within the wedding industry. Unlike the competitive nature of salons and spas, Zulmarie has found the solopreneur world to be supportive and encouraging. She’s built lifelong friendships with other makeup artists and vendors who have helped her troubleshoot and grow her business. It’s this sense of camaraderie that has made her business journey both fulfilling and memorable.

4. Laughter is the Best Medicine

Weddings are stressful, but Zulmarie always finds time to laugh with her brides. Describing herself as “snarky,” she’s often found sharing jokes and funny moments with the brides, turning what could be a tense moment into one filled with joy and laughter.

5. The Reward of Making Brides Feel Beautiful

For Zulmarie, the most rewarding part of her work is helping women feel beautiful. Seeing a bride look in the mirror and genuinely love what she sees is what drives her passion. “It’s like a drug,” she says, to see someone radiate confidence and happiness.

6. Her Favorite Vendors to Collaborate With

Zulmarie has a soft spot for wedding florists who give her leftover flowers to incorporate into hairstyles. One of her favorite wedding moments was when she styled a bride’s hair with an intricate French twist and adorned it with beautiful flowers. She also enjoys working with photographers who think outside the box and bridal shops that provide unique accessories, like gloves, sleeves, or capes.

7. Favorite Part of a Wedding? The First Look

Though she rarely gets to witness the first look, Zulmarie loves hearing about it from brides. Whether it’s a first look with the groom, bridesmaids, or even parents, the emotion and anticipation in that moment is something she finds incredibly special.

8. Her Dream Quirky Wedding Tradition

If Zulmarie could add a tradition to weddings, it would be for more brides to walk down the aisle with their moms. As someone raised by a single mother, she believes that moms deserve more recognition for the sacrifices they make for their children, and walking their daughters down the aisle would be a beautiful way to honor that bond.

9. Challenges in the Industry: Unrealistic Expectations

One of the toughest parts of Zulmarie’s job is dealing with unrealistic expectations. Social media has created a world where heavily filtered images distort our perceptions of beauty. Zulmarie finds it difficult when a bride can’t see her own beauty, even after hours of work. This can sometimes create tension on what should be a happy day, but Zulmarie approaches it with patience and empathy.

10. Beyond Weddings: Curl.Wink.Blush for Every Occasion

While weddings are a big part of her business, Curl.Wink.Blush also caters to other events such as maternity shoots, themed events, birthdays, anniversaries, and even Halloween parties. Zulmarie loves working with women for any occasion where they want to feel pampered and special.

11. Debunking the Myths: The Real Life of a Makeup Artist

Contrary to popular belief, Zulmarie isn’t obsessed with makeup trends or watching beauty tutorials all day. In fact, most of the time, her clients are the ones keeping her up to date. She’s all about creating natural, textured looks that feel effortless. And when she’s not working, you’ll find her rocking a ponytail with no makeup, enjoying brunch with friends.

12. Her Ultimate Vacation Spot? Puerto Rico

Zulmarie loves heading back to her roots in Puerto Rico. When she’s not working, she enjoys escaping to the beach, indulging in good food, and spending quality time with her family.

13. A Hopeless Romantic

Zulmarie is a huge fan of shows like Married at First Sight and Love is Blind, dreaming of the day they might come to Jacksonville so she can participate. She’s a hopeless romantic who loves the idea of people finding love in unexpected ways.

14. Hobbies Beyond Beauty

When she’s not busy running Curl.Wink.Blush, Zulmarie enjoys training her new puppy, trying new restaurants, cooking, and soaking up the sun with friends who bring good conversation and laughter.

15. The Best Wedding Month? February!

For brides in Florida, Zulmarie recommends February for weddings. The weather is perfect—cool but not too cold, and there’s little chance of rain or humidity. Vendors and venues are also more available, and you’re likely to get better rates.

16. Not a Fan of Wedding Cake

In an unpopular opinion, Zulmarie admits she’s not a fan of cake, particularly wedding cake. Her preference? Ice cream, please!

If you’re a bride who loves natural beauty, relaxed vibes, and laughter, Zulmarie and her team at Curl.Wink.Blush are the perfect match for you. Whether it’s for your wedding day or another special event, she will make you feel effortlessly beautiful and confident, inside and out.

Check out more from Curl.Wink.Blush on their Facebook, Instagram, and Pinterest.