Finding a Florist

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Get Creative with Your Wedding Flowers!

Flowers have been used in weddings for hundreds of years and for good reason: they are gorgeous!  Breathtaking bouquets, beautiful centerpieces, fresh boutonnieres… these colorful gifts from nature will give you and your guests a visual feast on your wedding day. Now that Pinterest is a popular wedding tool…many creative inspirations can be found on your tablet!  Your wedding flowers will help set the mood and theme for the entire celebration, so be sure to give this area some time and attention and, most of all, find a fabulous florist.

How to start

Start your research right away, from the first bridal magazine you open to the first bridal Web site you visit, PBJacksonville.com includes beautiful floral photos in the “Gallery.” In a file or on a Pinterest board, collect photos of things you like to share with the florist you select. And don’t forget to establish a clear list of anything you definitely don’t like.

It’s also helpful to have some elements of the wedding established before you meet with potential florists, so that they can offer great advice based on their expertise. Your  wedding gown will certainly influence the style of your event – is it streamlined, modern and simple? Or heavily beaded, traditional and ornate? Also, knowing your wedding colors, ceremony and reception locations, and wedding date will be necessary before your florist can give you any concrete ideas that will match the tone, colors, style and season of your wedding.

Love Flowers, Love Your Florist

            Find some potential florists at bridal shows, online or through local print publications such Premier Bride Magazine of North Florida, and select up to four to meet with in person, interviewing more than this could easily get overwhelming! Your goal is to find someone who has a style that you love, a personality that you mesh with, and who is also an organized professional. Make sure your florist has a reputation for being on time because delivery of the flowers is important to your timeline for wedding photos and ceremony time. 

            Once you’ve selected your florist, he or she can help you determine exactly what you will need for your wedding. To help get you started visit the “Checklists & Questions to Ask” section under “Planning” on www.premierbride.com for questions to ask potential florists, flowers available by season and more. Keep in mind that different flowers are in season at different times….so talk to your local florist about what will work for your wedding day.  For your first planning meeting with your florist, bring the following items: a photo of your wedding dress, photos and other information regarding your ceremony and reception sites, images to show your likes and dislikes, and fabric swatches of your bridesmaids’ dresses and samples of any other wedding colors. And one more thing to bring with you… your budgeted amount! This is quite critical that you share this with your designer, so that they can meet your needs and find the right kinds of flowers at a price you can afford.