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We spoke with Laurie Schneider, Bridal Consultant/Buyer , of French Novelty about her bridal shop and what sets them apart from others in their industry. Here is what she had to say…
What made you decide to work in the wedding industry? The wedding industry is filled with happy people making exciting plans. What could be better?
What do you love the very most about what you do? We love being able to help couples bring their bridal party vision to life. French Novelty specializes in offering true designer gowns for the bride, bridesmaids, flower girls and mother of the bride/groom at an extremely affordable price. We even rent tuxes for the groom, groomsmen and ring bearer.
What is the most creative and unique thing you’ve done at a wedding? We have helped brides create beautiful color combinations with our designer bridesmaid gowns. Ombres, neutrals and dark rich jewel tones have all been really popular.
Tell the brides-to- be your best wedding advice. My best advice to a bride would be to come to your first appointment with only one or two people, especially while deciding on bridesmaid dresses for your entire party. It’s best to have just a few opinions to contend with while deciding on colors, lengths and styles. After all, it is the bride’s vision and we like to help her narrow down her choices and find the perfect look first and then offer her bridesmaids a couple of choices.
What is your most favorite wedding trend right now? Love the look of mix and match bridesmaid dresses. Brides have had a lot of success with giving their bridesmaids a designer, fabric and color and then let their bridesmaids pick a dress that fits their own personality and body type.
What do you do that makes you stand out more so than others in your industry? No question, our 125% price guarantee sets us apart from our competition. We do a huge E commerce business, so we compete with all the online retailers for the lowest price that can be offered to our consumers. But here is the twist, our customers actually have a bridal consultant that will walk them through every aspect of the ordering process. From design choices, budget decisions and finding the perfect size, each bride and bridesmaid have a partner and advocate that will make the decision process fun and stress free. Whether the bridal party is all local to Jacksonville or spread over the entire United States, each bride and bridesmaid receives the same personalized service. Our bridal consultant is always available to assist either in person or by phone.
What is your favorite product or service that you offer brides? Dressing the entire wedding party with our top designers that offer the most innovative designs along with the best quality available at an affordable price.
Do you offer any other products or services? We offer gowns and tuxes for any formal event. (Weddings, proms, pageants, military balls, Galas…)
How far in advance should a bride to be contact you before the wedding? It is never too early, but we do suggest at least 4 to 6 months in advance. Because these dresses are available in so many different colors and sizes, the dresses are actually not kept in stock. They are produced only after an order is placed and usually take anywhere from 10 to 14 weeks. If brides find themselves in a time crunch, most manufacturers do offer a rush cut.
How long have you been doing what you do? We are so excited to say that we are celebrating our 107th year in business. And to celebrate, our entire store is on sale! Founded in 1911, French Novelty has been offering exceptional personalized customer service for over 100 years, and it is still owned by the Mizrahi family. I am including a link to our ”about us” page on our site.
Name of Business: French Novelty
Category of Business: Formal Wear/Bridal Party Wear
Contact Information: Laurie Schneider Bridal Consultant/Buyer
Phone Number: 904 779 9000
Address: 3520-4 Blanding Blvd. Jacksonville Fl 32210
Facebook Link: https://www.facebook.com/frenchnovelty
Twitter Link: https://twitter.com/FrenchNovelty
Categorized in: Uncategorized