French Novelty Celebrates 107th Year in Business

November 13, 2017

We spoke with Laurie​ ​Schneider​, ​Bridal​ ​Consultant/Buyer , of French Novelty about her bridal shop and what sets them apart from others in their industry. Here is what she had to say…

What​ ​made​you ​decide​ ​to​ ​work​ ​in​ ​the​ ​wedding​ ​industry?​ ​The​ ​wedding​ ​industry​ ​is​ ​filled​ ​with​ ​happy people​ ​making​ ​exciting​ ​plans.​ ​What​ ​could​ ​be​ ​better?

What​ ​do​ ​you​ ​love​ ​the​ ​very​ ​most​ ​about​ ​what​ ​you​ ​do?​ ​We​ ​​ ​love​ ​being​ ​able​ ​to​ ​help​ ​couples bring​ ​their​ ​bridal​ ​party​ ​vision​ ​to​ ​life.​ ​French​ ​Novelty​ ​specializes​ ​in​ ​offering​ ​true​ ​designer​ ​gowns​ ​for​ ​the bride,​ ​bridesmaids,​ ​flower​ ​girls​ ​and​ ​mother​ ​of​ ​the​ ​bride/groom​ ​at​ ​an​ ​extremely​ ​affordable​ ​price.​ ​We even​ ​rent​ ​tuxes​ ​for​ ​the​ ​groom,​ ​groomsmen​ ​and​ ​ring bearer.

What​ ​is​ ​the​ ​most​ ​creative​ ​and​ ​unique​ ​thing​ ​you’ve​ ​done​ ​at​ ​a​ ​wedding?​ ​We​ ​have​ ​helped​ ​brides​ ​create beautiful​ ​color​ ​combinations​ ​with​ ​our​ ​designer​ ​bridesmaid​ ​gowns.​ ​Ombres,​ ​neutrals​ ​and​ ​dark​ ​rich​ ​jewel tones​ ​have​ ​all​ ​been​ ​really​ ​popular.

Tell​ ​the​ ​brides-to-​ ​be​ ​your​ ​best​ ​wedding​ ​advice.​ ​My​ ​best​ ​advice​ ​to​ ​a​ ​bride​ ​would​ ​be​ ​to​ ​come​ ​to​ ​your first​ ​appointment​ ​with​ ​only​ ​one​ ​or​ ​two​ ​people,​ ​especially​ ​while​ ​deciding​ ​on​ ​bridesmaid​ ​dresses​ ​for​ ​your entire​ ​party.​ ​It’s​ ​best​ ​to​ ​have​ ​just​ ​a​ ​few​ ​opinions​ ​to​ ​contend​ ​with​ ​while​ ​deciding​ ​on​ ​colors,​ ​lengths​ ​and styles.​ ​After​ ​all,​ ​it​ ​is​ ​the​ ​bride’s​ ​vision​ ​and​ ​we​ ​like​ ​to​ ​help​ ​her​ ​narrow​ ​down​ ​her​ ​choices​ ​and​ ​find​ ​the perfect​ ​look​ ​first​ ​and​ ​then​ ​offer​ ​her​ ​bridesmaids​ ​a​ ​couple​ ​of​ ​choices.

What​ ​is​ ​your​ ​most​ ​favorite​ ​wedding​ ​trend​ ​right​ ​now?​ ​Love​ ​the​ ​look​ ​of​ ​mix​ ​and​ ​match​ ​bridesmaid dresses.​ ​Brides​ ​have​ ​had​ ​a​ ​lot​ ​of​ ​success​ ​with​ ​giving​ ​their​ ​bridesmaids​ ​a​ ​designer,​ ​fabric​ ​and​ ​color​ ​and then​ ​let​ ​their​ ​bridesmaids​ ​pick​ ​a​ ​dress​ ​that​ ​fits​ ​their​ ​own​ ​personality​ ​and​ ​body​ ​type.

What​ ​do​ ​you​ ​do​ ​that​ ​makes​ ​you​ ​stand​ ​out​ ​more​ ​so​ ​than​ ​others​ ​in​ ​your​ ​industry?​ ​No​ ​question,​ ​our​ ​125% price​ ​guarantee​ ​sets​ ​us​ ​apart​ ​from​ ​our​ ​competition.​ ​We​ ​do​ ​a​ ​huge​ ​E​ ​commerce​ ​business,​ ​so​ ​we​ ​compete with​ ​all​ ​the​ ​online​ ​retailers​ ​for​ ​the​ ​lowest​ ​price​ ​that​ ​can​ ​be​ ​offered​ ​to​ ​our​ ​consumers.​ ​But​ ​here​ ​is​ ​the twist,​ ​our​ ​customers​ ​actually​ ​have​ ​a​ ​bridal​ ​consultant​ ​that​ ​will​ ​walk​ ​them​ ​through​ ​every​ ​aspect​ ​of​ ​the ordering​ ​process.​ ​From​ ​design​ ​choices,​ ​budget​ ​decisions​ ​and​ ​finding​ ​the​ ​perfect​ ​size,​ ​each​ ​bride​ ​and bridesmaid​ ​have​ ​a​ ​partner​ ​and​ ​advocate​ ​that​ ​will​ ​make​ ​the​ ​decision​ ​process​ ​fun​ ​and​ ​stress​ ​free. Whether​ ​the​ ​bridal​ ​party​ ​is​ ​all​ ​local​ ​to​ ​Jacksonville​ ​or​ ​spread​ ​over​ ​the​ ​entire​ ​United​ ​States,​ ​each​ ​bride and​ ​bridesmaid​ ​receives​ ​the​ ​same​ ​personalized​ ​service.​ ​Our​ ​bridal​ ​consultant​ ​is​ ​always​ ​available​ ​to assist​ ​either​ ​in​ ​person​ ​or​ ​by​ ​phone.

What​ ​is​ ​your​ ​favorite​ ​product​ ​or​ ​service​ ​that​ ​you​ ​offer​ ​brides?​ ​​​ ​Dressing​ ​the​ ​entire wedding​ ​party​ ​with​ ​our​ ​top​ ​designers​ ​that​ ​offer​ ​the​ ​most​ ​innovative​ ​designs​ ​along​ ​with​ ​the​ ​best​ ​quality available​ ​at​ ​an​ ​affordable​ ​price.

Do​ ​you​ ​offer​ ​any​ ​other​ ​products​ ​or​ ​services?​ ​We​ ​offer​ ​gowns​ ​and​ ​tuxes​ ​for​ ​any​ ​formal​ ​event.​ ​(Weddings, proms,​ ​pageants,​ ​military​ ​balls,​ ​Galas…)

How​ ​far​ ​in​ ​advance​ ​should​ ​a​ ​bride​ ​to​ ​be​ ​contact​ ​you​ ​before​ ​the​ ​wedding?​ ​It​ ​is​ ​never​ ​too​ ​early,​ ​but​ ​we​ ​do suggest​ ​at​ ​​ ​least​ ​4​ ​to​ ​6​ ​months​ ​in​ ​advance.​ ​Because​ ​these​ ​dresses​ ​are​ ​available​ ​in​ ​so​ ​many​ ​different colors​ ​and​ ​sizes,​ ​the​ ​dresses​ ​are​ ​actually​ ​not​ ​kept​ ​in​ ​stock.​ ​They​ ​are​ ​produced​ ​only​ ​after​ ​an​ ​order​ ​is placed​ ​and​ ​usually​ ​take​ ​anywhere​ ​from​ ​10​ ​to​ ​14​ ​weeks.​ ​If​ ​brides​ ​find​ ​themselves​ ​in​ ​a​ ​time​ ​crunch,​ ​most manufacturers​ ​do​ ​offer​ ​a​ ​rush​ ​cut.

How​ ​lo​ng​ ​have​ ​you​ ​been​ ​doing​ ​what​ ​you​ ​do? ​​ ​We​ ​are​ ​so​ ​excited​ ​to​ ​say​ ​that​ ​we​ ​are​ ​celebrating​ ​our​ ​107th year​ ​in​ ​business.​ ​And​ ​to​ ​celebrate,​ ​our​ ​entire​ ​store​ ​is​ ​on​ ​sale!​ ​​ ​​Founded​ ​in​ ​1911,​ ​French​ ​Novelty​ ​has been​ ​offering​ ​exceptional​ ​personalized​ ​customer​ ​service​ ​for​ ​over​ ​100​ ​years,​ ​and​ ​it​ ​is​ ​still​ ​owned​ ​by the​ ​Mizrahi​ ​family.​ ​I​ ​am​ ​including​ ​a​ ​link​ ​to​ ​our​ ​”about​ ​us”​ ​page​ ​on​ ​our​ ​site.


Name​ ​of​ ​Business:​ ​French​ ​Novelty

Category​ ​of​ ​Business:​ ​Formal​ ​Wear/Bridal​ ​Party​ ​Wear

Contact​ ​Information:​ ​Laurie​ ​Schneider​ ​Bridal​ ​Consultant/Buyer

​Phone​ ​Number:​ ​904​ ​779​ ​9000 ​​ ​

Address:​ ​3520-4​ ​Blanding​ ​Blvd.​ ​Jacksonville​ ​Fl​ ​32210 ​

Website:​ ​ ​​

​Facebook​ ​Link:​ ​ ​

​Twitter​ ​Link:​ ​


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